Latest News Updates

SEO Trends for 2014 That You Shouldn’t Ignore

seo trendsInternet Live Stats, a site that shows live updates of Internet use around the world, revealed that the World Wide Web might reach a billion websites by the end of 2014. Imagine if a percentage of that is your competitors, it’ll be an uphill battle to become number one. You have to find the top SEO company to make sure that you’ll have the advantage.

In addition, it’s also important to know the leading online marketing trends this year so your site will rank better.

Google Authorship

The launch of author ranking has made it possible for any kind of content to display their respective authors. Whether it’s published on your own site or somebody else’s blog, a photo will appear on the left-most part beside the meta description in search engine results. Google Authorship gives more credibility to content, and can even invite users to click if the author is well known.

Mobile Revolution

About 22% of the world’s population owns a smart smartphone, while 6% owns a tablet. Optimizing your website for mobile users isn’t optional, it’s necessary. If you want to reach your target market effectively, then you have to adjust to their devices. If you’re planning to use other methods, like e-mail marketing, you have to make sure that the templates look good on mobile, too.

Content is Still King

Content still rules the Internet, and it has proclaimed higher qualifications for websites. Everything should be relevant and well written to rank on search engine result pages (SERPs). The quality of content weighs more than quantity, so you should start writing topics that will spark the interest of your readers. Something unique that will set it apart from the usual content on the Internet.

These are only some of the top SEO trends for 2014. Browse through different online marketing blogs or inquire with companies that got the highest rankings in SEO review sites to get more information.

July 9, 2014 at 7:01 amStraight Market

Got Bad Breath? 3 Surprising Reasons Your Mouth Stinks

eatingThere’s no doubt that bad breath can drive away anyone and ruin relationships. Everybody has bad breath from time to time, especially when you wake up in the morning. For one third of Australians, however, it’s a regular problem. Chronic bad breath can be embarrassing and may make people feel self-conscious and shy.

It’s easy to notice bad breath in others, but you can never quite be sure about your own. If you’ve experienced it when you believe there couldn’t possibly be a reason, consider the causes below.

Bacteria

It mostly hangs out on your tongue and multiplies at night when the salivary glands slow down. The same bug that is often responsible for stomach ulcers can cause bad breath if it finds a place in the mouth, according to experts many dental Perth patients consult. Always keep your mouth happy to beat bad breath.

Skipping lunch

When you are dieting or regularly skipping meals, your empty stomach may cause foul breath, as acids in the stomach build up. Not eating reduces the amount of saliva in your mouth, and a dry mouth is like a home for bacteria that are looking to multiply. Your saliva has a cleaning action that helps reduce or eliminate bad breath. So if you don’t have enough, your mouth may lose its freshness quickly. Whatever the trigger, your breath may smell sweet if you are not hungry.

Pain relievers

Bad breath is also common in people who are taking certain medications. A number of medications, such as antidepressants, diuretics, and aspirin may entail bad breath as a side effect. Saliva rinses away bacteria that foul the breath and many drugs can dry your mouth.

No one wants to destroy social connections or experience the indignity linked with bad breath. You can have a mouth odour by eating garlic, but it’s not the only cause. It’s important to identify the unusual causes so you can determine an effective treatment.

July 8, 2014 at 4:28 amHealth & Lifestyle

New Content Marketing Strategies for Better SEO Returns

content marketingBusinesses that want to be relevant online need to invest in digital marketing and search engine optimization. Thing is, trends in the said fields are constantly changing and evolving – search engines aim to provide users across the globe nothing but the most relevant answers to their queries.

When it comes to SEO today, it’s content creation that matters most. NuStudio.net.au says SEO for Google requires the maintenance of high standards and implementation of carefully-crafted methodologies. With that in mind, here are some useful content marketing ideas you should look into and think about:

Use Visuals

Research by Social Media Examiner found that 60 per cent of online marketers use visual content. The report also reveals that 70 per cent have plans of using more visual content on their websites – whether it is through pictures or infographics. You also can’t ignore the rise of image-driven social media sites such as Instagram, Pinterest, and Tumblr.

Go for Infographics

More people are searching for infographics on Google, emphasising just how relevant it is today. Instead of plain and boring text, present your content through infographics. This way, you can quench the needs of both readers and visual learners. Hire graphic designers if you aren’t too confident in your Photoshop skills to ensure that the illustrations, numbers, and graphs look professional and neat.

Longer is Better

What is the perfect length for a blog entry? According to serpIQ, the average blog post length that appears in the first page of search results is 2,000 words or more. The study also notes that as the number of words goes down, so does rankings.

Markets and audiences will keep evolving; so should you. Give your visitors more than just great content. Adapt to their ever changing lifestyles and you’ll gain their loyalty and more followers as time goes by. Hire effective SEO experts so you can make the right impact fast and always.

July 5, 2014 at 1:40 amInfo Tech

Foreign Operations: Types of Business Entities in Hong Kong

business expansionsWhether you’re planning to expand or start a new business in Hong Kong, you need to have knowledge in operating in a foreign place. As you’ll be dealing with a different environment, you should review everything about their laws and business regulations. Choosing the right business entity, for instance, will help you make the registration process and future operations easier.

Here are some examples:

Branch Office

Business expansions under this entity should register under an ordinance. In addition, foreign business owners need to indicate that they’ll be operating a non-Hong Kong company under the Companies Ordinance. According to company formation services like hkcore.com.hk, you’ll need someone who’s living in Hong Kong to accept your service of proceedings and notices to accomplish this.

Shelf Companies

These are ready-made companies, waiting for someone to buy them. It’s a good choice if you want to shorten the incorporation process of your business. This business entity has a given company name and standard provisions in Memorandum and Articles of Association, which you can change after buying the company.

Representative Office

Forming this business entity is acceptable when a foreign company wants to analyse the sustainability of their market in Hong Kong, whether for their products, services, or both. All you have to do is register under the Business Registration Ordinance (Cap 310) to have permission on performing association and promotional-related work.

Hong Kong Subsidiary

Foreign companies can request to incorporate a Hong Kong subsidiary into a company. A good thing about this entity is it limits the liability of its parent company. Incorporation is possible with a single member, and the directors of the company don’t have to be local residents. You’ll also need to hire a company secretary who’s a resident of Hong Kong.

The right business entity for your future company in Hong Kong should be suitable to your operations. Make the incorporation process easier and less time consuming by asking the help of experts in company formation.

July 3, 2014 at 12:23 amDirect Service

It’s Like Having Your Own Jarvis for Business: Advantages of Hiring a Virtual Assistant

virtual assistantTechnology is constantly finding new ways to reinforce its usefulness. The possibilities and opportunities increase as all sorts of innovations and trends come into play. For example, employers today can skip the tiring process of screening candidates for a clerical job, as it is so much easier to find the best employees in virtual assistance companies without actually employing them.

Virtual assistants perform almost all administrative tasks, proofreading services, and even digital marketing for your business. Technically, they are not your employees, so you don’t providing benefits and other supplies are not necessary. You just pay them for their time and for the effort they put into completing whatever work you toss their way.

Here’s a quick look at what you can look forward to when hiring a VA:

Benefits for Small Businesses

If you own a small business and are running on a tight budget, or if you feel overwhelmed with the amount of work, you can hire a virtual assistant instead of a regular employee.

Unlike when you hire a regular employee, virtual assistants must pass standards with the company they are employed by and are experienced in their field of expertise. They can take the load off your shoulders, making your work less stressful without sacrificing the quality. Virtual assistants save you more time and money, which you can redirect to other essential business aspects.

What They Can Do for You

These aides can do practically anything that doesn’t require their physical presence, such as checking your emails, making appointments, writing and researching, and filling out your expense reports and track reimbursements. If you are on a business trip or family vacation and don’t want to be disturbed, they can take calls and take charge of front office business for the time being.

Virtual assistants are best for start-up companies that has really yet to establish itself. Hiring a VA is a great way to reduce overhead expenses and other employment costs until such time that your business is ready for it.

July 1, 2014 at 4:46 amDirect Service

US IPO Market: Chinese Firm Alibaba Chooses NYSE For Its Listing

Alibaba will be the New York Stock Exchange’s biggest Internet IPO, winning the battle to be the market home for the Chinese e-commerce giant.

NYSE’s reputation

Alibaba_group_Headquarters

Image by Thomas LOMBARD | Wikimedia

The decision is a big victory for the NYSE, which had competed with the Nasdaq for what is expected to be one of the largest initial public offerings.

“We participated in a comprehensive and deliberate exchange selection process, and we are pleased to welcome Alibaba Group to the New York Stock Exchange,” an NYSE spokesman said.

Shares of Alibaba could begin trading in the US this summer, according to sources familiar with the matter who spoke on the condition of anonymity.

Hot IPO market

Some industry experts say the public share sale could be worth more than $20 billion. Alibaba handles more than 80% of online retail transactions in China.

Nasdaq and NYSE constantly compete for much-awaited initial stock offerings, hoping to win listing fees and attract other big firms.

Alibaba will be the biggest Chinese firm to list in America.

June 30, 2014 at 7:10 amFinance

It’s All in The Presentation: Tips on Staging Your Products in Your Store

customised fittingsNo matter how good your products are, customers won’t see it unless you present all items in a way that will entice customers. The importance of product staging is that many stores invest greatly in shelves and customised fittings for shops. Some even consult with interior designers for proper floor plans.

Fixing your products depends on a variety of factors. For one, you need to see to it that the way products are displayed will support the image you’re promoting. The appeal of the display, if possible, should be described in one word: organised.

Here are some tips that will help you stage your products in a way that will give your business a good impression:

Using Vignettes

Using vignettes and live product displays don’t only give your customers an opportunity to see how the products work, it also gives them an idea about how they will look when used in the right setting. Kitchen, living room, and home theatre appliances and fixtures are ideal for vignettes to display how they would look like in the home.

The Power of Colour

Conventional marketing and branding wisdom dictates that businesses should use their brand colours. This rule does not apply to all, though, especially for those that use dark and murky colours. What you need to do is use colours that pop, but won’t take the spotlight from your products. In case you can’t use your brand colours because they’re dark, look for bright and light shades that properly complement them.

The Shelves

Shelves should be organised. Make sure that products are easy to locate. Label the shelves according to these categories: size, price, and features. You can make use of vertical displays to maximise space. Shelves that contain new releases should be placed in high-traffic areas.

More often than not, customers already have an impression about your brand before they even step into your shop. They make these assumptions because of what they see in ads and hear from others. The way you display products is your last way to justify the good impression they have about your business or prove them wrong.

June 25, 2014 at 12:49 amDirect Service

Dozens Feared Dead After Illegal Boat Sinks Off Malaysia

Malaysian officials announced that at least 42 people are missing and feared to have drowned after a wooden boat overloaded with 97 illegal immigrants sank off the western coast of Malaysia. Three have been confirmed dead, including two children.

‘Not Fit for Voyage’

boat in malaysiaMuhammad Zuri, an official of the Malaysian Maritime Enforcement agency, says that the boat was not fit for sea voyage, and that passengers included women and children.

“This was an illegal boat and all the passengers were Indonesian,” Zuri said.

Malaysia has long been a target for illegal immigration, with many oil palm plantations staffed by undocumented workers.

Rescue Efforts

The MMEAsays that the boat sank around midnight, 3 kilometers from the coastal town of Banting on the Strait of Malacca.

The agency has sent a helicopter, a large ship, and four smaller boats to search for survivors. Several local fishing boats are also helping in the operation.

June 19, 2014 at 7:05 amDirect Service

Meeting Healthcare Challenges: How Hospitals Maintain the Quality of Health Care

healthcareMany healthcare leaders worldwide agreed that 2014 is a challenging year for healthcare. Every day, thousands of Americans receive quality care that helps restore their health, but far too many do not. Fixing a medicine’s worrying safety record (deaths caused by medical errors or avoidable complications) needs more than changing procedures; the hospital itself has to change.

According to industry authorities such as napaanesthesia.com and ahrq.gov, you need to put the comfort of patients first if you plan to stay. Here are some of the new challenges in health care and ways you can do to improve it:

Rising costs

America is the only industrialized democracy that does not provide health care for all its citizens. Companies would like to cover all uninsured, but how would they pay for it? While the focus has been on the growth in the costs, new emphasis highlights the need to improve the quality and outcomes of care. Health systems across the country recommend continuing the challenging work of maintaining quality of care while also reducing costs.

Health coverage exchanges

More and more Americans today enroll in the health insurance exchanges. As a result, the rates of reimbursement became lower and the payment process will likely be slower. That will have an impact on providers, as the length of time to collect money is much longer. Medical facilities will need additional staffing to handle the care, process and service, but getting reimbursed will be a big issue. Many small hospitals consider merging with bigger healthcare systems just to survive the changes.

Need for more physicians

Care begins before the patient arrives and continues long after they leave. Before a surgery, the anesthesiologist must meet with the patient to ensure they understand the history and concerns. The big demand for primary care physicians, however, poses a great challenge for hospitals.

Despite the transformation of the country’s health system, placing the comfort of patients first yields surprising results. To be successful, you need to demonstrate your value to your patients and the community you serve.

June 17, 2014 at 11:24 pmDirect Service

The Truth about Cats and Dogs: Personalities and Pet Preferences

purchasing dog suppliesThere is a common perception on how people choose their pet, according to studies. The research suggests people believe that their own personalities are quite similar to the pets they own. Dog owners saw themselves as friendly, while cat owners considered themselves independent.

Dog Person

Typical dog persons are likely to be more outgoing and enthusiastic than cat owners. They are more agreeable as well, along with being trusting, affectionate, and sociable.

Dogs have a reputation as the loving pet. Regardless of the breed or size, dogs provide unconditional love and loyalty. They are considered as a very social animal and thrive on human companionship. Other dog breeds such as Doberman pinscher, Rottweiler, and German shepherd are good protectors.

Caring for Dogs

Dogs are an ideal playmate, as most breeds prefer to be outdoors. They make a good companion for walking, jogging, and strolling in the park. The only downside to owning a dog is that their coats can get dirty or matted. You need to groom dogs regularly and purchase dog supplies to keep their coat healthy.

Cat Person

Most cat persons prefer to spend time on their own and always like to try new things. It was revealed that cat people are unconventional in their actions and thinking. They are said to worry more than dog lovers as well.

Some cats are sociable while other breeds prefer to hide when there are new people around. Cats who were confined in small spaces or were not around with people may tend to be more active and playful. When cats have enough of your attention, however, they tend to jump off from your lap or just stay on their own.

Caring for Cats

Compared to dogs, cats are low maintenance. They do not need much exercise or daily baths. While cats are considered independent, they need plenty of love and attention. You need to spend some time playing with your cat or grooming them.

While there are distinctive personalities that separate the two owners, these do not necessarily apply to every person. Some pet owners tend to gravitate to the kind of animal they were raised with.

June 16, 2014 at 5:05 amDirect Service