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Stronger Social Media Strategies: Winning against Small Startups

Social media help online businesses find a way to compete against bigger and older players. By virtue of wide connection, businesses can build stronger brand reputation and possess wider market reach through different social networking sites. They use Facebook, Twitter, and Instagram, among others, to connect with their audience.

To maintain a progressive stance in the business, you should, however, take a proactive approach in beefing up your social media strategies.

Here are a few social media approaches that can help you:

Social Media1. Concentrate on content optimization.

Mentors of ZooSEO explain businesses that tend to concentrate on content optimization can generate higher returns on their investment. With the increasing use of mobile devices and smartphones, users are now actively engaging in social sites through handhelds. To target this growing market, you need to focus on mobile optimization—knowing where and how to project your content and brand on different markets. By analyzing your market and its behavior, you can devise suitable strategies that work.

2. Continuously strengthen your social media engagement.

Keep in mind that social media are interactive platforms and not billboards where you only need to set up advertisements and posters. You have to create engaging and highly “sharable” content to attract consumers to your page or website. Be the intelligent marketer as you produce informative content, which your market can use and share on their news feeds. You should also observe proper posting schedules for each post to make a statement. By not swamping your followers’ news feeds, you can avoid losing a number of patrons, and decreasing credibility.

3. Engage in customer interaction.

A number of businesses “retweet” or “regram” the photos and other posts of their followers and those who use their products. By posting testimonials from popular personalities or regular patrons, you may effectively encourage other followers to do the same. With active customer interaction, you can relay a sense of appreciation to your customers.

A growing number of Internet users visit different online shops and retail stores. This results in the emergence of online boutiques, which may add to your list of competitors. It is important to always keep your guard up by constantly innovating your social media tactics. Make sure to produce more valuable and intelligent content than small startups, which are still discovering the ins and outs of the business.

July 26, 2014 at 4:34 amInfo Tech

Live More by Sleeping Longer and Better

having goodnight sleepPeople spend half of their lives sleeping. While it may sound odd for those who think that 24 hours a day is not enough to get things done, the importance of getting enough sleep every night cannot be stressed enough. This cannot be any truer and more applicable than today, especially when you consider how everyone seems to always be up and on the go.

It’s time that society realizes the importance of sleep; here’s why:

Perils of Sleep Deprivation

Sleeping recharges the body, sharpens the mind, and improves memory, among other things. With this extensive list of health benefits, not getting adequate rest can make you miss out on quite a lot. Sleep deprivation will inevitably take a toll on your body, and impairs your ability to function normally. This also can lead to illnesses and other health disorders.

Even fitness experts believe that sleeping is crucial to weight training routines. You will not be able to maximize the benefits of your training without sufficient sleep, as it is the only time when your body is able to restore the “damaged” muscles and build more mass. Even if you are not working out, it still pays to get enough rest, because it keeps your body in good condition.

Serious Shut-Eye

National organizations like The Sleep Foundation and local businesses like The Mattress Department suggest creating an environment conducive for sleeping. Having a good mattress and comfortable bedding will set the scene for the deep sleep your body needs. Illumination can also affect the circadian rhythm, which is your body’s sleep-wake cycle. For good measure, turn off the lights when you turn in and cover the LCD displays of your mobile devices.

A bedtime ritual can also improve your sleeping pattern. When your body gets used to doing a specific routine before going to bed, it automatically prepares itself to enter the sleep cycle. Stress reduction activities like meditation and yoga are excellent pre-bedtime rituals.

If you want to live life to the fullest, then get enough sleep – it’s that simple. It will make you feel more ready and will give you the energy to take on the next day, and the years to come.

July 26, 2014 at 3:08 amDirect Service

Construction Rip-Offs: 3 Signs You Found the Wrong Contractor

Everybody loves building things themselves. Who doesn’t love that feeling of accomplishment after finishing a roof repair, patio extension, or some other project on your own?

contractorBut let’s face it; some jobs just need to be subbed out, especially those you know nothing about or those that need a lot of muscle to finish. Of course, the contractor may seem competent and reliable when you first talk to him—that’s probably why you will hire him for the job. Sometimes, though, a person can seem dependable, only to start acting the exact opposite way the next day.

It’s best to spot these shady deals and people early on. To help you with that, here are a few red flags that should make you reconsider your contractor:

Asks for Unreasonable Upfront Payment

While you will need to pay your contractor to get the project started, give it a second thought if they ask for too much money upfront. About a third of the overall project cost is generally the standard, but may vary depending on the negotiations.

Asking for a sum near 40% or more should raise a red flag. This might mean the contractor messed up with a previous project and had their credit revoked, or they don’t have enough capital to run their business properly.

Won’t Put Things in Writing

A contract is more than just a bureaucratic hoop you need to jump through. In case of disputes, misunderstandings, or legal problems, this paperwork keeps both you and the contractor safe. There are certain government regulations when it comes to buildings, constructions, and renovations, the documents also make sure you are keeping to the requirements of your state.

If a contractor only makes promises verbally and doesn’t want to put things in writing, you may want to find another one.

Reliable contractors, such as PRC Building Services Pty Ltd, should be able to deliver high quality results in a timely, safe, and legal manner.

Can’t Solve Problems

There’s a reason you hired a professional instead of doing a construction project on your own: competence. The company you’re working with should be able to deliver the work they said they would, as outlined in the contract. Any construction project is a big investment; you don’t need to put up with haphazard, sloppy, or unsafe work.

There are hundreds of reliable, trustworthy contractors out there, but there are also a few toolbox-carrying knuckleheads. Learn how to distinguish them and you can protect yourself and your money.

July 25, 2014 at 4:51 amDirect Service

The Basics of Moonlighting

house and landThere are times when your finances don’t seem to suit your needs. This is especially true when you have kids who go to school, you’re paying for your car loan, you’re trying to build your emergency fund on top of your regular savings, or you’re saving up for a big purchase.

As for big purchases, such as house and land, Berstan Properties advises prospective buyers to make extra money through moonlighting. The proposition sounds exciting, but keep in mind that this is not without any repercussion. One upside of moonlighting, though, is that you get to acquire new skills that will make your curriculum vitae look good. But it is always a lot of work, so you might as well manage your expectations. Here are some things to keep in mind.

Speak with the Boss…

You may have an impression that your employer has nothing to do with your endeavour. But to be safe, you may want to talk to your boss. Some employers impose sanctions on employees who moonlight, and it’s better to stall that scenario by telling the truth. When you speak of your plans and your boss agrees, don’t forget to put have a black and white copy of the agreement. Make your boss understand that your moonlighting is not about your dissatisfaction at the job, and that you’re only doing it because you need extra money.

…And with Your Family

Your family should learn of your moonlighting so they won’t misunderstand you in cases where you miss a picnic and other occasions. Explain this carefully to your children. As for your significant other, you may ask them to take charge of some tasks at home in case you come in late.

Back to Budgeting Basics

You will have to revamp the way you budget now that you will get to earn extra money. To make sure that you can set some money aside, condition yourself that the income you will get in your second job will go into savings on top of the savings you make in your first job. Don’t forget to reward yourself a bit so that you stay motivated.

Health is the Real Wealth

Moonlighting is physically and mentally exhausting, so make sure that rest has a slot in your daily schedule. Dedicate some time to exercise and eat nutritious food.

These are only some of the things that will help you lessen the burden of moonlighting. If some problems arise, or your health is at stake, consider quitting the second job.

July 23, 2014 at 6:45 pmDirect Service

Wisdom from Westeros: Business Takeaways from Game of Thrones

management strategiesA few years ago, American studio HBO began broadcasting Game of Thrones, the TV incarnation of George R.R. Martin’s “A Song of Ice and Fire” series. Since its first episode, the show has established a cult following – with viewers from the UK being the show’s biggest fans.

But beyond the sex, swords and sorcery we have all come to love about the hit series, Game of Thrones is also a source of knowledge – more specifically, business knowledge.

‘Winter is coming’

The words of the House of Stark have a prophetic ring to them, but it’s something that you can apply to your business as well. It’s all about preparing for the worst, as you never know what might hit you and when it would.

Consequently, the experts agree with this insight. advises always having a backup plan with every business choice you make. Remember: when you’re always ready for what life might throw at your enterprise, you can reduce the impact or avoid vital business mistakes altogether.

‘A mind needs books as a sword needs a whetstone, if it is to keep its edge’

The beloved dwarf Tyrion Lannister said these words, and they have their weight in terms of management strategies. The business environment will always change, but that means you should adapt and stay relevant. How do you achieve this? Listening, reading and learning every new concept or product that’s out there. This is all about keeping tabs on the latest trends in your industry.

‘A Lannister always pays his debts’

Although these aren’t House Lannister’s words, the sentence rings true when it comes to running a business. You have to know how much you owe who and pay them correctly and punctually. Apart from maintaining a decent credit score, being responsible with your debts has a positive effect on your company’s reputation – and you can’t underestimate the importance of a good name.

You’ll enjoy Game of Thrones more once you veer away from what you see on screen. Once you ponder on the contexts and subtexts of the series’ plots, you’ll learn more than just good cinematography and epic fight scenes.

Take these quotes, for example, which are ideal principles to live by when you run your own business. Apply these in your management strategies and you’d see great results.

July 18, 2014 at 12:20 amStraight Market

Russia Likely To Extend U.S. Fugitive Edward Snowden’s Asylum


Image courtesy of TheWikiLeaksChannel / Wikimedia

Russia will likely prolong U.S. fugitive Edward Snowden’s temporary asylum on the grounds that “his life is endangered.” Snowden’s asylum is scheduled to end on August 1.

An official close to Russia’s Federal Migration Service was quoted saying that Russia will probably extend Edward Snowden’s temporary asylum, on grounds that “his life is endangered”. The U.S. fugitive fled to Russia on August 1, 2013, and the country granted him a yearlong asylum.

NSA scandal

Snowden came to international attention after exposing thousands of classified documents that he acquired while working for the NSA, in one of the most significant information leaks in U.S. history. The U.S. Department of Justice charged him with two counts of violating the Espionage Act, punishable by up to 30 years in prison.

Strained relations

The already tenuous relations between Russia and the U.S. were further strained when the former granted Snowden temporary asylum. Washington is determined to bring the American home to try him on charges including espionage.

Continued asylum

Vladimir Volokh, head of an advisory body to migration authorities, said that he found no problem in extending temporary asylum, since the circumstances have not changed, and Snowden’s life is still in danger. Russia’s Federal Migration Service and Snowden’s lawyer were both unavailable for comment.

July 14, 2014 at 10:56 amDirect Service

SEO Trends for 2014 That You Shouldn’t Ignore

seo trendsInternet Live Stats, a site that shows live updates of Internet use around the world, revealed that the World Wide Web might reach a billion websites by the end of 2014. Imagine if a percentage of that is your competitors, it’ll be an uphill battle to become number one. You have to find the top SEO company to make sure that you’ll have the advantage.

In addition, it’s also important to know the leading online marketing trends this year so your site will rank better.

Google Authorship

The launch of author ranking has made it possible for any kind of content to display their respective authors. Whether it’s published on your own site or somebody else’s blog, a photo will appear on the left-most part beside the meta description in search engine results. Google Authorship gives more credibility to content, and can even invite users to click if the author is well known.

Mobile Revolution

About 22% of the world’s population owns a smart smartphone, while 6% owns a tablet. Optimizing your website for mobile users isn’t optional, it’s necessary. If you want to reach your target market effectively, then you have to adjust to their devices. If you’re planning to use other methods, like e-mail marketing, you have to make sure that the templates look good on mobile, too.

Content is Still King

Content still rules the Internet, and it has proclaimed higher qualifications for websites. Everything should be relevant and well written to rank on search engine result pages (SERPs). The quality of content weighs more than quantity, so you should start writing topics that will spark the interest of your readers. Something unique that will set it apart from the usual content on the Internet.

These are only some of the top SEO trends for 2014. Browse through different online marketing blogs or inquire with companies that got the highest rankings in SEO review sites to get more information.

July 9, 2014 at 7:01 amStraight Market

Got Bad Breath? 3 Surprising Reasons Your Mouth Stinks

eatingThere’s no doubt that bad breath can drive away anyone and ruin relationships. Everybody has bad breath from time to time, especially when you wake up in the morning. For one third of Australians, however, it’s a regular problem. Chronic bad breath can be embarrassing and may make people feel self-conscious and shy.

It’s easy to notice bad breath in others, but you can never quite be sure about your own. If you’ve experienced it when you believe there couldn’t possibly be a reason, consider the causes below.


It mostly hangs out on your tongue and multiplies at night when the salivary glands slow down. The same bug that is often responsible for stomach ulcers can cause bad breath if it finds a place in the mouth, according to experts many dental Perth patients consult. Always keep your mouth happy to beat bad breath.

Skipping lunch

When you are dieting or regularly skipping meals, your empty stomach may cause foul breath, as acids in the stomach build up. Not eating reduces the amount of saliva in your mouth, and a dry mouth is like a home for bacteria that are looking to multiply. Your saliva has a cleaning action that helps reduce or eliminate bad breath. So if you don’t have enough, your mouth may lose its freshness quickly. Whatever the trigger, your breath may smell sweet if you are not hungry.

Pain relievers

Bad breath is also common in people who are taking certain medications. A number of medications, such as antidepressants, diuretics, and aspirin may entail bad breath as a side effect. Saliva rinses away bacteria that foul the breath and many drugs can dry your mouth.

No one wants to destroy social connections or experience the indignity linked with bad breath. You can have a mouth odour by eating garlic, but it’s not the only cause. It’s important to identify the unusual causes so you can determine an effective treatment.

July 8, 2014 at 4:28 amHealth & Lifestyle

New Content Marketing Strategies for Better SEO Returns

content marketingBusinesses that want to be relevant online need to invest in digital marketing and search engine optimization. Thing is, trends in the said fields are constantly changing and evolving – search engines aim to provide users across the globe nothing but the most relevant answers to their queries.

When it comes to SEO today, it’s content creation that matters most. says SEO for Google requires the maintenance of high standards and implementation of carefully-crafted methodologies. With that in mind, here are some useful content marketing ideas you should look into and think about:

Use Visuals

Research by Social Media Examiner found that 60 per cent of online marketers use visual content. The report also reveals that 70 per cent have plans of using more visual content on their websites – whether it is through pictures or infographics. You also can’t ignore the rise of image-driven social media sites such as Instagram, Pinterest, and Tumblr.

Go for Infographics

More people are searching for infographics on Google, emphasising just how relevant it is today. Instead of plain and boring text, present your content through infographics. This way, you can quench the needs of both readers and visual learners. Hire graphic designers if you aren’t too confident in your Photoshop skills to ensure that the illustrations, numbers, and graphs look professional and neat.

Longer is Better

What is the perfect length for a blog entry? According to serpIQ, the average blog post length that appears in the first page of search results is 2,000 words or more. The study also notes that as the number of words goes down, so does rankings.

Markets and audiences will keep evolving; so should you. Give your visitors more than just great content. Adapt to their ever changing lifestyles and you’ll gain their loyalty and more followers as time goes by. Hire effective SEO experts so you can make the right impact fast and always.

July 5, 2014 at 1:40 amInfo Tech

Foreign Operations: Types of Business Entities in Hong Kong

business expansionsWhether you’re planning to expand or start a new business in Hong Kong, you need to have knowledge in operating in a foreign place. As you’ll be dealing with a different environment, you should review everything about their laws and business regulations. Choosing the right business entity, for instance, will help you make the registration process and future operations easier.

Here are some examples:

Branch Office

Business expansions under this entity should register under an ordinance. In addition, foreign business owners need to indicate that they’ll be operating a non-Hong Kong company under the Companies Ordinance. According to company formation services like, you’ll need someone who’s living in Hong Kong to accept your service of proceedings and notices to accomplish this.

Shelf Companies

These are ready-made companies, waiting for someone to buy them. It’s a good choice if you want to shorten the incorporation process of your business. This business entity has a given company name and standard provisions in Memorandum and Articles of Association, which you can change after buying the company.

Representative Office

Forming this business entity is acceptable when a foreign company wants to analyse the sustainability of their market in Hong Kong, whether for their products, services, or both. All you have to do is register under the Business Registration Ordinance (Cap 310) to have permission on performing association and promotional-related work.

Hong Kong Subsidiary

Foreign companies can request to incorporate a Hong Kong subsidiary into a company. A good thing about this entity is it limits the liability of its parent company. Incorporation is possible with a single member, and the directors of the company don’t have to be local residents. You’ll also need to hire a company secretary who’s a resident of Hong Kong.

The right business entity for your future company in Hong Kong should be suitable to your operations. Make the incorporation process easier and less time consuming by asking the help of experts in company formation.

July 3, 2014 at 12:23 amDirect Service