You know that “a picture is worth a thousand words.” But in online marketing, it’s definitely more than a metaphor for conveying a complex idea. A photograph can be worth high volume traffic. If your web pages display relevant images, you’re doing a great job. It means that you’re carrying out some steps to engage your audiences. Remember, online visitors don’t just read your text content; they also look for further clues that will validate their decision about whether they will buy your product or like your social media page.
According to Alyka, using images on your website has some unwritten rules. You can’t just place a generic stock image without modifying it or making it contextual and relevant. Here are the other rules on using pictures to drive traffic to your website.
Use Expressive Images
If your objective is to sell, place pictures that will elicit certain emotions. They should act as a decision-making trigger. If you’re running a restaurant reservation website, you should place pictures of people enjoying their food. These depictions will trigger some emotions on the part of your online guests that will make them reserve restaurant seats.
Use Stock Photos Wisely
Many graphic designers treat usage of stock photos as a crime. It’s not an offence at all if you know how to use them properly. Online consumers can easily tell original photos from stock photos. But if you’re going for the second option, make it look professional. If the website is about your business consulting and mentoring services, don’t just settle for photos of businesspeople shaking hands. Make it subtle by using a photograph of a person climbing stairs. Even if it’s not obviously related to your business, your audiences can connect the dots and will have an impression that the photo is about advancement, which is something your company provides.
Own the Season
Display images that go with different occasions. Doing this will give your audiences an impression that you’re updated or that you care about the things outside your business. If you’ve got no idea how to do it, look at Oreo’s Facebook Page to see how.
Don’t hesitate to put a caption whenever appropriate. The caption doesn’t need to sound like you’re selling; the call to action will take care of that. Instead, come up with taglines or questions that will act as a subtle trigger.
These are only some tips that will help you use photographs to drive web traffic. Don’t forget to optimise your images for search and more importantly, don’t steal. A good photo is no use if you get hit with a lawsuit because of copyright infringement.