Archive for August, 2014

Picture Perfect: Your Quick Guide to Using Images on Your Website

You know that “a picture is worth a thousand words.” But in online marketing, it’s definitely more than a metaphor for conveying a complex idea. A photograph can be worth high volume traffic. If your web pages display relevant images, you’re doing a great job. It means that you’re carrying out some steps to engage your audiences. Remember, online visitors don’t just read your text content; they also look for further clues that will validate their decision about whether they will buy your product or like your social media page.

According to Alyka, using images on your website has some unwritten rules. You can’t just place a generic stock image without modifying it or making it contextual and relevant. Here are the other rules on using pictures to drive traffic to your website.

stock imagesUse Expressive Images

If your objective is to sell, place pictures that will elicit certain emotions. They should act as a decision-making trigger. If you’re running a restaurant reservation website, you should place pictures of people enjoying their food. These depictions will trigger some emotions on the part of your online guests that will make them reserve restaurant seats.

Use Stock Photos Wisely

Many graphic designers treat usage of stock photos as a crime. It’s not an offence at all if you know how to use them properly. Online consumers can easily tell original photos from stock photos. But if you’re going for the second option, make it look professional. If the website is about your business consulting and mentoring services, don’t just settle for photos of businesspeople shaking hands. Make it subtle by using a photograph of a person climbing stairs. Even if it’s not obviously related to your business, your audiences can connect the dots and will have an impression that the photo is about advancement, which is something your company provides.

Own the Season

Display images that go with different occasions. Doing this will give your audiences an impression that you’re updated or that you care about the things outside your business. If you’ve got no idea how to do it, look at Oreo’s Facebook Page to see how.

Caption it!

Don’t hesitate to put a caption whenever appropriate. The caption doesn’t need to sound like you’re selling; the call to action will take care of that. Instead, come up with taglines or questions that will act as a subtle trigger.

These are only some tips that will help you use photographs to drive web traffic. Don’t forget to optimise your images for search and more importantly, don’t steal. A good photo is no use if you get hit with a lawsuit because of copyright infringement.

August 27, 2014 at 4:09 amInfo Tech

How to Take Care of Your Skin

As every expert would say, your skin is the reflection of your health. It’s the most visible part of your body, and one of its most valuable assets. It’s also the only you’ll get, so your daily habits mean everything.

Here are a few skin care tips as recommended by

Protect yourself from the sun

Too much sun exposure can cause wrinkles, age spots, and other skin problems. Avoid the sun between 10 am and 4 pm. It is also advisable to use sunscreen. Use a broad-spectrum skin product with an SPF of at least 15. When you’re outdoors, make sure to reapply sunscreen every 2 hours — more often if you’re perspiring or swimming.

skin careStop smoking

Smoking can also affect your skin. It can make you look older and can cause wrinkles. It narrows the tiny blood vessels in the outermost layers of skin, w
hich affects blood flow. It also depletes oxygen and nutrients your skin needs, and destroys collagen and elastin — these are fibers that protect your skin.

Treat your skin gently

Regular facial cleansing and shaving can take a toll on your skin. You can keep it gentle by limiting your bath time. Keep in mind that your body also needs natural oil. Hot water and long showers can remove this oil from your skin. After bathing, use a clean towel and gently pat or blot your body dry so that some moisture remains on your skin. Use a moisturizer that fits your skin type.

Avoid using strong products. Strong soaps and detergents can hurt your skin. Choose mild cleansers instead. Shave carefully as well. Apply shaving cream, lotion or gel before shaving to protect and lubricate your skin. For the closest shave, consider using a sharp razor. Shave only in the direction of hair growth, not against it.

Improve your diet

A healthy diet can help restore your skin. It can help you look and feel fresh. Heath specialists usually recommend plenty of fruits, green veggies, whole grains, and lean proteins. Some research also suggests more vitamin C intake to help eliminate unhealthy fats and processes or refined carbohydrates.

Above all these tips, visit a skin expert regularly. Keep in mind that there are some conditions associated with your skin. Prevention is always better than cure.

August 22, 2014 at 6:11 amHealth & Lifestyle

Inexpensive Ways to Attract More Local Customers

You’ve got a good product, your prices are competitive, and the store is in the perfect location. Now that the basics are out of the way, it’s time to focus on attracting more customers; word of mouth will only get you so far.

For many businesses, success depends on attracting local clients and getting them into your store. Traditional advertising mediums, such as radio, newspapers, and TV work well, but might be too expensive for a small marketing budget. Here are some cost-effective methods you can try instead.

local SEO1. Make use of cross-promotion – The best businesses are built on cooperation. Reach out to related, but non-competing businesses in your area and try to work out a cross-promotion strategy with them. Most will gladly participate, since it’s a win-win situation for everyone involved. Best of all, this usually costs nothing more than the printing of flyers and coupons.

Through cross-promotion, you can stretch your marketing budget and compete with larger companies. These partnerships expand your customer base, enhance your credibility, and build valuable business connections.

2. Start building your online presence – Too many business owners spend great deals of money on their storefront, but don’t even have their own website. If you’re one of them, then you’re missing out on a massive source of potential sales. The majority of people today search for what they need online; admit it, when was the last time you used the yellow pages instead of Google?

A good website isn’t much use if people can’t find it. Many digital marketing companies like specialize in local search engine optimization, and they can help get your business’ website to the top of search engine results. This results in a steady stream of potential customers interested in what you’re offering.

You shouldn’t neglect your social media presence either, especially in today’s Facebook driven society. Social media is a great way to connect with your customer base, and makes it easy for them to share your business with friends and acquaintances.

3. Work with local organizations – Helping out with the local government or charities is a great way to get your name out while giving back to the community. It does wonders for your public image, your employees feel proud to work for the company, and you sleep well at night knowing that you’re supporting a good cause.

August 8, 2014 at 8:51 amStraight Market

How Traffic Monitoring Can Help Improve Your Website

Data collected from site traffic can serve as a basis to improve the function of any website. As you’ll have an idea about the behavioral patterns of every visitor, it will be easier for you to generate leads. Whether you’re a start-up or an established SEO company, you need a helping hand to do this. Here are some questions you and your reseller should take note of when monitoring site traffic:

How Many Users Visit Your Website?

Real-time ranking and monitoring helps keep an eye on the performance of your client’s website, according to SEOReseller Program. As the visibility of their site depends on the number of daily, weekly, or monthly visits it receives, monitoring can help you know its capabilities. Then, you can use the data you gathered to create a realistic goal.

What Time Does Your Site Receive the Most Views?

traffic monitoringWebsites have peak hours, too. Knowing the time can tell you when visitors are most active and when they are willing to interact. This helps you find the right timing to post new blogs or any content that they might find beneficial. This could also help in having better leads.

How Long Do Users Spend on Your Website?

The longer a visitor spends on your client’s site, the higher they’re likely to buy. Review the contents of the page they’re viewing and find out why users find it interesting. This can give you an idea how you should approach an audience, making your client more relevant and visible.

What Pages Get the Highest Bounce Rates?

Finding out why visitors are leaving your client’s site gives you an idea what pages need improvement. These include fixing broken links and wrong formatting, font type, color, or size. Pages with a higher bounce rate mean that something is wrong and you have to fix that immediately so your client doesn’t lose more business.

Traffic monitoring can make or break your client’s website. If you want to take them to the top, taking note of their performance is important. Regardless of the progress, you can use these questions to serve as your guide.

August 5, 2014 at 5:28 amStraight Market