Online Marketing

3 Ways SEO Can Help Your Beauty Business

SEO webpage on laptop screenAccording to a new survey, the average American woman will spend about $300,000 on makeup or beauty products during the course of her lifetime. In a year, a woman spends an average of $313 monthly while a man spends about $244 monthly.

It is a large and lucrative industry, and if you don’t keep up with the competition, you are likely to be on the losing end. Here’s how search engine optimization (SEO) can help you generate more clients and three other ways it could be useful to you.

Keep these in mind and hire an SEO company in Denver for your makeup or beauty business.

Improved Credibility

Before people buy beauty products, they do tons of research and read numerous reviews about the product. SEO can help you ensure that they discover good, relevant, and timely reviews of your products and services. And all these improve your credibility.

Increased Awareness

SEO makes sure that your website appears on the first page of search engine results. And when people search for you on social media, it can help lead potential customers to content including blogs and short videos.

Content Is King

Research shows that content marketing is king. Today, it’s no longer just about posting good blogs and photos; it’s about video content.

SEO can help you make the most out of your content by ensuring that they can be found amidst the noise online. It can make your content rank higher and your campaign even more successful.

If you have a makeup or beauty brand, supplement your website with proper SEO so you can ensure that your investments will yield good returns. Otherwise, having a website will not be enough to generate leads and in turn, high sales.

June 23, 2018 at 1:00 amOnline Marketing

Localization: Now a Must-Have for a Winning SEO Campaign

SEO webpage on laptop screenSearch engine optimization (SEO) is the process of directing traffic from search engines, such as Google, Yahoo!, and Bing. It’s how your website (or web pages) appears on search engine results pages (SERPs) when people perform a search using keywords or key phrases related to what your site is all about.

From the above description alone, you should already realize how important having an SEO campaign is for your Denver business. C1-partners.com further explains that it’s one of the biggest players in your online marketing efforts, seeing that most consumers now rely heavily on the Internet when conducting consumer-related activities. However, it’s vital that you don’t simply assume any SEO tactic would work. You need to drive the right traffic to your site, and localization is the key to achieving this goal.

Why localize your SEO efforts

Colorado houses more than half a million small businesses — around 563,917 in 2015 to be exact. While not all are in Denver, a majority of them are. Not all Denver-located businesses are your competition, but you can likewise expect that many of them are. Those numbers alone should already tell you how vital it is to keep your online marketing campaigns focused on your target market, especially when your products/services are specifically geared to consumers in the city.

For people to find you in a crowded market, you have to start implementing local SEO strategies. This is the key to boosting your online visibility and driving ideal traffic to your website.

Local SEO and search engines

Major search engines now consider local SEO as a SERP ranking factor. Although they’ve always looked favorably at businesses using localized SEO strategies, they’re now a necessity to appear even in SERPs. When you have a too general campaign, you’ll find your website lost in the thousands of other sites or pages that come up in SERPs.

As such, you should incorporate local SEO tactics as soon as possible, before you miss out on more opportunities for your business to grow and secure more paying customers.

November 25, 2017 at 1:47 amOnline Marketing

You Should Make a Website for Your Small Business — Here’s Why

a man working on the website for a small businessWhat’s driving the Australian economy? Victoria’s Melbourne contributes about 6 % of the gross domestic product of the country. It makes up 25 % of the gross state product of the territory.

One of its biggest assets is its growing small businesses. According to the data of the Australian Bureau of Statistics (ABS), the practitioner group (or those that have zero employees) grew 4 % between 2014 and 2016. Around the same period, microenterprises also increased 5 %. Experts believe these sectors will continue to grow over the next years.

But here’s the question: Which of them are managing a website? If one were to believe the small business survey of Survey Monkey, almost 50 % of small businesses do not have a website. Rather, they rely mainly on word of mouth.

If you don’t have a website yet, your doubts are justified. But the right web design agency in Melbourne can help allay those fears so you can start harnessing the power of websites without breaking the bank.

1. eCommerce is thriving in the country.

Australia has a very small population for its size, but that doesn’t mean we’re lagging behind in ecommerce. In fact, eMarketer predicts this industry will earn more than AU$32 billion in 2017, a huge jump from AU$26.77 billion four years ago. Experts attribute the robust growth of ecommerce to high mobile penetration, with 19 million people having a mobile device.

2. People trust online reviews.

More people are going to the internet to read reviews before making a purchase. Not only that, about 88 % of those who read these reviews trust the recommendations. In other words, these online reviews are now the digital versions of word of mouth.

3. Consumers are using local searches.

About half of those who use local searches to find the nearest businesses tend to visit the stores within the same day. Most of all, 18 % of these searches lead to conversions within one day.

While one should not let go of offline marketing strategies, it is equally important to build an online presence for the reasons mentioned above.

October 31, 2017 at 1:00 amOnline Marketing

Top Techniques that Improve Domain Authority

Woman optimizing her websiteOne of the metrics you need to monitor is your site’s Domain Authority; the higher your score is relative to your niche and industry, the higher your page rank will be. However, this metric rises and falls depending on specific factors. You’ll need to maintain your ranking to achieve your business goals and reach your desired audience effectively.

Experts on SEO service from Denver cite the following techniques that allow you to boost your Domain Authority.

Optimized Internal Links

Internal linking is an integral part of your website’s domain authority as it is one of the factors you can control and directly influence. This approach improves user experience and nudges your ranking higher; it also enables you to effectively manage the equity of your links on the domain you use.

Some of the linking strategies you can implement include but not limited to:

  1. Linking relevant pages to each other as this helps users get more information about a topic.
  2. The anchor text must make sense and come off as natural to visitors.
  3. Link a high page authority section of your site to one with a lower rank to improve link juice.
  4. Link high traffic pages to high-value ones to boost conversion rate.

Top Quality Content

Content never gets old; as long as you always publish top quality pieces, regardless of the form, you’ll attract visitors and get a higher conversion rate. When you create a content calendar or come up with outlines; think about the types of articles industry experts may link to or those that your audience may want to share. Factor in demographics, previous topics that were a hit, case studies and evergreen posts, when considering which content to post.

Linking Root

One of the biggest factors that affect Domain Authority is root domain. Ideally, it is better to have several links from many high DA sites compared to multiple links from one high ranking domain.

These are some of the strategies that improve your Domain Authority. Test and implement according to your site’s needs and business objectives.

October 16, 2017 at 5:25 pmOnline Marketing