Online Marketing

You Should Make a Website for Your Small Business — Here’s Why

a man working on the website for a small businessWhat’s driving the Australian economy? Victoria’s Melbourne contributes about 6 % of the gross domestic product of the country. It makes up 25 % of the gross state product of the territory.

One of its biggest assets is its growing small businesses. According to the data of the Australian Bureau of Statistics (ABS), the practitioner group (or those that have zero employees) grew 4 % between 2014 and 2016. Around the same period, microenterprises also increased 5 %. Experts believe these sectors will continue to grow over the next years.

But here’s the question: Which of them are managing a website? If one were to believe the small business survey of Survey Monkey, almost 50 % of small businesses do not have a website. Rather, they rely mainly on word of mouth.

If you don’t have a website yet, your doubts are justified. But the right web design agency in Melbourne can help allay those fears so you can start harnessing the power of websites without breaking the bank.

1. eCommerce is thriving in the country.

Australia has a very small population for its size, but that doesn’t mean we’re lagging behind in ecommerce. In fact, eMarketer predicts this industry will earn more than AU$32 billion in 2017, a huge jump from AU$26.77 billion four years ago. Experts attribute the robust growth of ecommerce to high mobile penetration, with 19 million people having a mobile device.

2. People trust online reviews.

More people are going to the internet to read reviews before making a purchase. Not only that, about 88 % of those who read these reviews trust the recommendations. In other words, these online reviews are now the digital versions of word of mouth.

3. Consumers are using local searches.

About half of those who use local searches to find the nearest businesses tend to visit the stores within the same day. Most of all, 18 % of these searches lead to conversions within one day.

While one should not let go of offline marketing strategies, it is equally important to build an online presence for the reasons mentioned above.

October 31, 2017 at 1:00 amOnline Marketing

Top Techniques that Improve Domain Authority

Woman optimizing her websiteOne of the metrics you need to monitor is your site’s Domain Authority; the higher your score is relative to your niche and industry, the higher your page rank will be. However, this metric rises and falls depending on specific factors. You’ll need to maintain your ranking to achieve your business goals and reach your desired audience effectively.

Experts on SEO service from Denver cite the following techniques that allow you to boost your Domain Authority.

Optimized Internal Links

Internal linking is an integral part of your website’s domain authority as it is one of the factors you can control and directly influence. This approach improves user experience and nudges your ranking higher; it also enables you to effectively manage the equity of your links on the domain you use.

Some of the linking strategies you can implement include but not limited to:

  1. Linking relevant pages to each other as this helps users get more information about a topic.
  2. The anchor text must make sense and come off as natural to visitors.
  3. Link a high page authority section of your site to one with a lower rank to improve link juice.
  4. Link high traffic pages to high-value ones to boost conversion rate.

Top Quality Content

Content never gets old; as long as you always publish top quality pieces, regardless of the form, you’ll attract visitors and get a higher conversion rate. When you create a content calendar or come up with outlines; think about the types of articles industry experts may link to or those that your audience may want to share. Factor in demographics, previous topics that were a hit, case studies and evergreen posts, when considering which content to post.

Linking Root

One of the biggest factors that affect Domain Authority is root domain. Ideally, it is better to have several links from many high DA sites compared to multiple links from one high ranking domain.

These are some of the strategies that improve your Domain Authority. Test and implement according to your site’s needs and business objectives.

October 16, 2017 at 5:25 pmOnline Marketing