Straight Market

February 22, 2018 at 1:36 pm

Improve Your Business Goodwill with These Tips

A businessman checking something on paperGoodwill is intangible – but it’s an asset that you’d want to build your business. Here are some tips on how to get this done:

It’s All in the Packing

It’s not just the product – it’s how you present the product. Good restaurants know this, which is why they pay attention to how the food is served. As a merchandiser, you should invest in an automatic cartooning machine that gives you the freedom to embellish your containers as you see fit. A good container delivers a safe product that will keep your customers happy.

Invest in Your Workers

Don’t try to cut corners with workers and make sure they’re properly trained to keep customers happy. Good workers present a low turnover in your staff, which means that they’ll be more adept at serving and working with repeat clients. A good way of making sure your workers remain loyal and cheerful is by offering them a livable salary.

Follow Up After the Sale

It’s always a good idea to stay in touch with your clients after the sale. How do you do this? A simple email, text message, or a social media message can help perk up interest in you. It doesn’t have to be elaborate – just create a message that ascertains whether they’re happy with their purchase. In extension to this, you should invest in good customer service.

Establish a Relationship

Don’t just communicate with your clients whenever they set foot on your business – that’s bad marketing. Instead, you’d want to create a continuous presence in their lives. A good example would be maintaining a Facebook or Twitter account. By doing this, you maintain a background presence that makes it possible for them to constantly “check out” what’s new with you.

Of course, those are just some of the techniques you can use to build goodwill. Once you’ve managed to establish a good reputation, getting new clients becomes easier.