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Picture Perfect: Your Quick Guide to Using Images on Your Website

You know that “a picture is worth a thousand words.” But in online marketing, it’s definitely more than a metaphor for conveying a complex idea. A photograph can be worth high volume traffic. If your web pages display relevant images, you’re doing a great job. It means that you’re carrying out some steps to engage your audiences. Remember, online visitors don’t just read your text content; they also look for further clues that will validate their decision about whether they will buy your product or like your social media page.

According to Alyka, using images on your website has some unwritten rules. You can’t just place a generic stock image without modifying it or making it contextual and relevant. Here are the other rules on using pictures to drive traffic to your website.

stock imagesUse Expressive Images

If your objective is to sell, place pictures that will elicit certain emotions. They should act as a decision-making trigger. If you’re running a restaurant reservation website, you should place pictures of people enjoying their food. These depictions will trigger some emotions on the part of your online guests that will make them reserve restaurant seats.

Use Stock Photos Wisely

Many graphic designers treat usage of stock photos as a crime. It’s not an offence at all if you know how to use them properly. Online consumers can easily tell original photos from stock photos. But if you’re going for the second option, make it look professional. If the website is about your business consulting and mentoring services, don’t just settle for photos of businesspeople shaking hands. Make it subtle by using a photograph of a person climbing stairs. Even if it’s not obviously related to your business, your audiences can connect the dots and will have an impression that the photo is about advancement, which is something your company provides.

Own the Season

Display images that go with different occasions. Doing this will give your audiences an impression that you’re updated or that you care about the things outside your business. If you’ve got no idea how to do it, look at Oreo’s Facebook Page to see how.

Caption it!

Don’t hesitate to put a caption whenever appropriate. The caption doesn’t need to sound like you’re selling; the call to action will take care of that. Instead, come up with taglines or questions that will act as a subtle trigger.

These are only some tips that will help you use photographs to drive web traffic. Don’t forget to optimise your images for search and more importantly, don’t steal. A good photo is no use if you get hit with a lawsuit because of copyright infringement.

August 27, 2014 at 4:09 amInfo Tech

How to Take Care of Your Skin

As every expert would say, your skin is the reflection of your health. It’s the most visible part of your body, and one of its most valuable assets. It’s also the only you’ll get, so your daily habits mean everything.

Here are a few skin care tips as recommended by CDVMI.com:

Protect yourself from the sun

Too much sun exposure can cause wrinkles, age spots, and other skin problems. Avoid the sun between 10 am and 4 pm. It is also advisable to use sunscreen. Use a broad-spectrum skin product with an SPF of at least 15. When you’re outdoors, make sure to reapply sunscreen every 2 hours — more often if you’re perspiring or swimming.

skin careStop smoking

Smoking can also affect your skin. It can make you look older and can cause wrinkles. It narrows the tiny blood vessels in the outermost layers of skin, w
hich affects blood flow. It also depletes oxygen and nutrients your skin needs, and destroys collagen and elastin — these are fibers that protect your skin.

Treat your skin gently

Regular facial cleansing and shaving can take a toll on your skin. You can keep it gentle by limiting your bath time. Keep in mind that your body also needs natural oil. Hot water and long showers can remove this oil from your skin. After bathing, use a clean towel and gently pat or blot your body dry so that some moisture remains on your skin. Use a moisturizer that fits your skin type.

Avoid using strong products. Strong soaps and detergents can hurt your skin. Choose mild cleansers instead. Shave carefully as well. Apply shaving cream, lotion or gel before shaving to protect and lubricate your skin. For the closest shave, consider using a sharp razor. Shave only in the direction of hair growth, not against it.

Improve your diet

A healthy diet can help restore your skin. It can help you look and feel fresh. Heath specialists usually recommend plenty of fruits, green veggies, whole grains, and lean proteins. Some research also suggests more vitamin C intake to help eliminate unhealthy fats and processes or refined carbohydrates.

Above all these tips, visit a skin expert regularly. Keep in mind that there are some conditions associated with your skin. Prevention is always better than cure.

August 22, 2014 at 6:11 amHealth & Lifestyle

Inexpensive Ways to Attract More Local Customers

You’ve got a good product, your prices are competitive, and the store is in the perfect location. Now that the basics are out of the way, it’s time to focus on attracting more customers; word of mouth will only get you so far.

For many businesses, success depends on attracting local clients and getting them into your store. Traditional advertising mediums, such as radio, newspapers, and TV work well, but might be too expensive for a small marketing budget. Here are some cost-effective methods you can try instead.

local SEO1. Make use of cross-promotion – The best businesses are built on cooperation. Reach out to related, but non-competing businesses in your area and try to work out a cross-promotion strategy with them. Most will gladly participate, since it’s a win-win situation for everyone involved. Best of all, this usually costs nothing more than the printing of flyers and coupons.

Through cross-promotion, you can stretch your marketing budget and compete with larger companies. These partnerships expand your customer base, enhance your credibility, and build valuable business connections.

2. Start building your online presence – Too many business owners spend great deals of money on their storefront, but don’t even have their own website. If you’re one of them, then you’re missing out on a massive source of potential sales. The majority of people today search for what they need online; admit it, when was the last time you used the yellow pages instead of Google?

A good website isn’t much use if people can’t find it. Many digital marketing companies like TrueLogic.com.ph specialize in local search engine optimization, and they can help get your business’ website to the top of search engine results. This results in a steady stream of potential customers interested in what you’re offering.

You shouldn’t neglect your social media presence either, especially in today’s Facebook driven society. Social media is a great way to connect with your customer base, and makes it easy for them to share your business with friends and acquaintances.

3. Work with local organizations – Helping out with the local government or charities is a great way to get your name out while giving back to the community. It does wonders for your public image, your employees feel proud to work for the company, and you sleep well at night knowing that you’re supporting a good cause.

August 8, 2014 at 8:51 amStraight Market

How Traffic Monitoring Can Help Improve Your Website

Data collected from site traffic can serve as a basis to improve the function of any website. As you’ll have an idea about the behavioral patterns of every visitor, it will be easier for you to generate leads. Whether you’re a start-up or an established SEO company, you need a helping hand to do this. Here are some questions you and your reseller should take note of when monitoring site traffic:

How Many Users Visit Your Website?

Real-time ranking and monitoring helps keep an eye on the performance of your client’s website, according to SEOReseller Program. As the visibility of their site depends on the number of daily, weekly, or monthly visits it receives, monitoring can help you know its capabilities. Then, you can use the data you gathered to create a realistic goal.

What Time Does Your Site Receive the Most Views?

traffic monitoringWebsites have peak hours, too. Knowing the time can tell you when visitors are most active and when they are willing to interact. This helps you find the right timing to post new blogs or any content that they might find beneficial. This could also help in having better leads.

How Long Do Users Spend on Your Website?

The longer a visitor spends on your client’s site, the higher they’re likely to buy. Review the contents of the page they’re viewing and find out why users find it interesting. This can give you an idea how you should approach an audience, making your client more relevant and visible.

What Pages Get the Highest Bounce Rates?

Finding out why visitors are leaving your client’s site gives you an idea what pages need improvement. These include fixing broken links and wrong formatting, font type, color, or size. Pages with a higher bounce rate mean that something is wrong and you have to fix that immediately so your client doesn’t lose more business.

Traffic monitoring can make or break your client’s website. If you want to take them to the top, taking note of their performance is important. Regardless of the progress, you can use these questions to serve as your guide.

August 5, 2014 at 5:28 amStraight Market

What It Means to Live in the Great City of Perth

There are many good reasons to move and live in Perth. The Western Australia capital features an excellent working environment, exciting tourist spots, and above-class standards of living. It comes as no surprise that many investors are considering expanding and starting their business in Perth.

Perth City SkylineApart from these perks, there is one exemplary feature that makes the place a cut above the rest. With a balanced property market, Perth now looks to cement its status as a world-city. Home buyers and those who are considering becoming landlords have many great options when it comes to properties. If you want to make the most of these opportunities, here are a few things you should know to get you started:

Profitable Living

It pays to know which type of home is best for your situation beforehand. In Perth, there are many options available. Be it a single-unit residence or multiple-unit property, it is up to you how you would use the opportunity. According to VisionOneProjects.com.au and other Perth new developments companies, one of the most profitable home type is a duplex. It is a type of residential property that houses two liveable units. This way, your family can live in one unit and put up the other unit for rent.

Repairs

Home repairs are inevitable. Even if you conduct regular maintenance, the best that you can do is to minimise the eventual damage. Fortunately, it is easy to find reliable service providers in Perth. Whether you need help fixing the plumbing system or you want to jazz up your home’s curb appeal, Perth has just the solutions you need. Of course, it helps if you hire professional project developers to ensure long-lasting residential properties.

Living Standards

The standards of living in Perth are among the best. Residents enjoy all the premium benefits the world city has to offer. Young families can easily settle down and blend in with the community. Plus, they do not have go far just to get to important establishments like hospitals and schools.

Perth is emerging as one of the promising world cities. With its robust property market and a host of other benefits, things are looking brighter for anyone considering to build their lives in Perth.

July 31, 2014 at 5:15 amDirections

Stronger Social Media Strategies: Winning against Small Startups

Social media help online businesses find a way to compete against bigger and older players. By virtue of wide connection, businesses can build stronger brand reputation and possess wider market reach through different social networking sites. They use Facebook, Twitter, and Instagram, among others, to connect with their audience.

To maintain a progressive stance in the business, you should, however, take a proactive approach in beefing up your social media strategies.

Here are a few social media approaches that can help you:

Social Media1. Concentrate on content optimization.

Mentors of ZooSEO explain businesses that tend to concentrate on content optimization can generate higher returns on their investment. With the increasing use of mobile devices and smartphones, users are now actively engaging in social sites through handhelds. To target this growing market, you need to focus on mobile optimization—knowing where and how to project your content and brand on different markets. By analyzing your market and its behavior, you can devise suitable strategies that work.

2. Continuously strengthen your social media engagement.

Keep in mind that social media are interactive platforms and not billboards where you only need to set up advertisements and posters. You have to create engaging and highly “sharable” content to attract consumers to your page or website. Be the intelligent marketer as you produce informative content, which your market can use and share on their news feeds. You should also observe proper posting schedules for each post to make a statement. By not swamping your followers’ news feeds, you can avoid losing a number of patrons, and decreasing credibility.

3. Engage in customer interaction.

A number of businesses “retweet” or “regram” the photos and other posts of their followers and those who use their products. By posting testimonials from popular personalities or regular patrons, you may effectively encourage other followers to do the same. With active customer interaction, you can relay a sense of appreciation to your customers.

A growing number of Internet users visit different online shops and retail stores. This results in the emergence of online boutiques, which may add to your list of competitors. It is important to always keep your guard up by constantly innovating your social media tactics. Make sure to produce more valuable and intelligent content than small startups, which are still discovering the ins and outs of the business.

July 26, 2014 at 4:34 amInfo Tech

Wisdom from Westeros: Business Takeaways from Game of Thrones

management strategiesA few years ago, American studio HBO began broadcasting Game of Thrones, the TV incarnation of George R.R. Martin’s “A Song of Ice and Fire” series. Since its first episode, the show has established a cult following – with viewers from the UK being the show’s biggest fans.

But beyond the sex, swords and sorcery we have all come to love about the hit series, Game of Thrones is also a source of knowledge – more specifically, business knowledge.

‘Winter is coming’

The words of the House of Stark have a prophetic ring to them, but it’s something that you can apply to your business as well. It’s all about preparing for the worst, as you never know what might hit you and when it would.

Consequently, the experts agree with this insight. CMRIS.co.uk advises always having a backup plan with every business choice you make. Remember: when you’re always ready for what life might throw at your enterprise, you can reduce the impact or avoid vital business mistakes altogether.

‘A mind needs books as a sword needs a whetstone, if it is to keep its edge’

The beloved dwarf Tyrion Lannister said these words, and they have their weight in terms of management strategies. The business environment will always change, but that means you should adapt and stay relevant. How do you achieve this? Listening, reading and learning every new concept or product that’s out there. This is all about keeping tabs on the latest trends in your industry.

‘A Lannister always pays his debts’

Although these aren’t House Lannister’s words, the sentence rings true when it comes to running a business. You have to know how much you owe who and pay them correctly and punctually. Apart from maintaining a decent credit score, being responsible with your debts has a positive effect on your company’s reputation – and you can’t underestimate the importance of a good name.

You’ll enjoy Game of Thrones more once you veer away from what you see on screen. Once you ponder on the contexts and subtexts of the series’ plots, you’ll learn more than just good cinematography and epic fight scenes.

Take these quotes, for example, which are ideal principles to live by when you run your own business. Apply these in your management strategies and you’d see great results.

July 18, 2014 at 12:20 amStraight Market

SEO Trends for 2014 That You Shouldn’t Ignore

seo trendsInternet Live Stats, a site that shows live updates of Internet use around the world, revealed that the World Wide Web might reach a billion websites by the end of 2014. Imagine if a percentage of that is your competitors, it’ll be an uphill battle to become number one. You have to find the top SEO company to make sure that you’ll have the advantage.

In addition, it’s also important to know the leading online marketing trends this year so your site will rank better.

Google Authorship

The launch of author ranking has made it possible for any kind of content to display their respective authors. Whether it’s published on your own site or somebody else’s blog, a photo will appear on the left-most part beside the meta description in search engine results. Google Authorship gives more credibility to content, and can even invite users to click if the author is well known.

Mobile Revolution

About 22% of the world’s population owns a smart smartphone, while 6% owns a tablet. Optimizing your website for mobile users isn’t optional, it’s necessary. If you want to reach your target market effectively, then you have to adjust to their devices. If you’re planning to use other methods, like e-mail marketing, you have to make sure that the templates look good on mobile, too.

Content is Still King

Content still rules the Internet, and it has proclaimed higher qualifications for websites. Everything should be relevant and well written to rank on search engine result pages (SERPs). The quality of content weighs more than quantity, so you should start writing topics that will spark the interest of your readers. Something unique that will set it apart from the usual content on the Internet.

These are only some of the top SEO trends for 2014. Browse through different online marketing blogs or inquire with companies that got the highest rankings in SEO review sites to get more information.

July 9, 2014 at 7:01 amStraight Market

Got Bad Breath? 3 Surprising Reasons Your Mouth Stinks

eatingThere’s no doubt that bad breath can drive away anyone and ruin relationships. Everybody has bad breath from time to time, especially when you wake up in the morning. For one third of Australians, however, it’s a regular problem. Chronic bad breath can be embarrassing and may make people feel self-conscious and shy.

It’s easy to notice bad breath in others, but you can never quite be sure about your own. If you’ve experienced it when you believe there couldn’t possibly be a reason, consider the causes below.

Bacteria

It mostly hangs out on your tongue and multiplies at night when the salivary glands slow down. The same bug that is often responsible for stomach ulcers can cause bad breath if it finds a place in the mouth, according to experts many dental Perth patients consult. Always keep your mouth happy to beat bad breath.

Skipping lunch

When you are dieting or regularly skipping meals, your empty stomach may cause foul breath, as acids in the stomach build up. Not eating reduces the amount of saliva in your mouth, and a dry mouth is like a home for bacteria that are looking to multiply. Your saliva has a cleaning action that helps reduce or eliminate bad breath. So if you don’t have enough, your mouth may lose its freshness quickly. Whatever the trigger, your breath may smell sweet if you are not hungry.

Pain relievers

Bad breath is also common in people who are taking certain medications. A number of medications, such as antidepressants, diuretics, and aspirin may entail bad breath as a side effect. Saliva rinses away bacteria that foul the breath and many drugs can dry your mouth.

No one wants to destroy social connections or experience the indignity linked with bad breath. You can have a mouth odour by eating garlic, but it’s not the only cause. It’s important to identify the unusual causes so you can determine an effective treatment.

July 8, 2014 at 4:28 amHealth & Lifestyle

New Content Marketing Strategies for Better SEO Returns

content marketingBusinesses that want to be relevant online need to invest in digital marketing and search engine optimization. Thing is, trends in the said fields are constantly changing and evolving – search engines aim to provide users across the globe nothing but the most relevant answers to their queries.

When it comes to SEO today, it’s content creation that matters most. NuStudio.net.au says SEO for Google requires the maintenance of high standards and implementation of carefully-crafted methodologies. With that in mind, here are some useful content marketing ideas you should look into and think about:

Use Visuals

Research by Social Media Examiner found that 60 per cent of online marketers use visual content. The report also reveals that 70 per cent have plans of using more visual content on their websites – whether it is through pictures or infographics. You also can’t ignore the rise of image-driven social media sites such as Instagram, Pinterest, and Tumblr.

Go for Infographics

More people are searching for infographics on Google, emphasising just how relevant it is today. Instead of plain and boring text, present your content through infographics. This way, you can quench the needs of both readers and visual learners. Hire graphic designers if you aren’t too confident in your Photoshop skills to ensure that the illustrations, numbers, and graphs look professional and neat.

Longer is Better

What is the perfect length for a blog entry? According to serpIQ, the average blog post length that appears in the first page of search results is 2,000 words or more. The study also notes that as the number of words goes down, so does rankings.

Markets and audiences will keep evolving; so should you. Give your visitors more than just great content. Adapt to their ever changing lifestyles and you’ll gain their loyalty and more followers as time goes by. Hire effective SEO experts so you can make the right impact fast and always.

July 5, 2014 at 1:40 amInfo Tech