Latest News Updates

Stronger Social Media Strategies: Winning against Small Startups

Social media help online businesses find a way to compete against bigger and older players. By virtue of wide connection, businesses can build stronger brand reputation and possess wider market reach through different social networking sites. They use Facebook, Twitter, and Instagram, among others, to connect with their audience.

To maintain a progressive stance in the business, you should, however, take a proactive approach in beefing up your social media strategies.

Here are a few social media approaches that can help you:

Social Media1. Concentrate on content optimization.

Mentors of ZooSEO explain businesses that tend to concentrate on content optimization can generate higher returns on their investment. With the increasing use of mobile devices and smartphones, users are now actively engaging in social sites through handhelds. To target this growing market, you need to focus on mobile optimization—knowing where and how to project your content and brand on different markets. By analyzing your market and its behavior, you can devise suitable strategies that work.

2. Continuously strengthen your social media engagement.

Keep in mind that social media are interactive platforms and not billboards where you only need to set up advertisements and posters. You have to create engaging and highly “sharable” content to attract consumers to your page or website. Be the intelligent marketer as you produce informative content, which your market can use and share on their news feeds. You should also observe proper posting schedules for each post to make a statement. By not swamping your followers’ news feeds, you can avoid losing a number of patrons, and decreasing credibility.

3. Engage in customer interaction.

A number of businesses “retweet” or “regram” the photos and other posts of their followers and those who use their products. By posting testimonials from popular personalities or regular patrons, you may effectively encourage other followers to do the same. With active customer interaction, you can relay a sense of appreciation to your customers.

A growing number of Internet users visit different online shops and retail stores. This results in the emergence of online boutiques, which may add to your list of competitors. It is important to always keep your guard up by constantly innovating your social media tactics. Make sure to produce more valuable and intelligent content than small startups, which are still discovering the ins and outs of the business.

July 26, 2014 at 4:34 amInfo Tech

Wisdom from Westeros: Business Takeaways from Game of Thrones

management strategiesA few years ago, American studio HBO began broadcasting Game of Thrones, the TV incarnation of George R.R. Martin’s “A Song of Ice and Fire” series. Since its first episode, the show has established a cult following – with viewers from the UK being the show’s biggest fans.

But beyond the sex, swords and sorcery we have all come to love about the hit series, Game of Thrones is also a source of knowledge – more specifically, business knowledge.

‘Winter is coming’

The words of the House of Stark have a prophetic ring to them, but it’s something that you can apply to your business as well. It’s all about preparing for the worst, as you never know what might hit you and when it would.

Consequently, the experts agree with this insight. advises always having a backup plan with every business choice you make. Remember: when you’re always ready for what life might throw at your enterprise, you can reduce the impact or avoid vital business mistakes altogether.

‘A mind needs books as a sword needs a whetstone, if it is to keep its edge’

The beloved dwarf Tyrion Lannister said these words, and they have their weight in terms of management strategies. The business environment will always change, but that means you should adapt and stay relevant. How do you achieve this? Listening, reading and learning every new concept or product that’s out there. This is all about keeping tabs on the latest trends in your industry.

‘A Lannister always pays his debts’

Although these aren’t House Lannister’s words, the sentence rings true when it comes to running a business. You have to know how much you owe who and pay them correctly and punctually. Apart from maintaining a decent credit score, being responsible with your debts has a positive effect on your company’s reputation – and you can’t underestimate the importance of a good name.

You’ll enjoy Game of Thrones more once you veer away from what you see on screen. Once you ponder on the contexts and subtexts of the series’ plots, you’ll learn more than just good cinematography and epic fight scenes.

Take these quotes, for example, which are ideal principles to live by when you run your own business. Apply these in your management strategies and you’d see great results.

July 18, 2014 at 12:20 amStraight Market

SEO Trends for 2014 That You Shouldn’t Ignore

seo trendsInternet Live Stats, a site that shows live updates of Internet use around the world, revealed that the World Wide Web might reach a billion websites by the end of 2014. Imagine if a percentage of that is your competitors, it’ll be an uphill battle to become number one. You have to find the top SEO company to make sure that you’ll have the advantage.

In addition, it’s also important to know the leading online marketing trends this year so your site will rank better.

Google Authorship

The launch of author ranking has made it possible for any kind of content to display their respective authors. Whether it’s published on your own site or somebody else’s blog, a photo will appear on the left-most part beside the meta description in search engine results. Google Authorship gives more credibility to content, and can even invite users to click if the author is well known.

Mobile Revolution

About 22% of the world’s population owns a smart smartphone, while 6% owns a tablet. Optimizing your website for mobile users isn’t optional, it’s necessary. If you want to reach your target market effectively, then you have to adjust to their devices. If you’re planning to use other methods, like e-mail marketing, you have to make sure that the templates look good on mobile, too.

Content is Still King

Content still rules the Internet, and it has proclaimed higher qualifications for websites. Everything should be relevant and well written to rank on search engine result pages (SERPs). The quality of content weighs more than quantity, so you should start writing topics that will spark the interest of your readers. Something unique that will set it apart from the usual content on the Internet.

These are only some of the top SEO trends for 2014. Browse through different online marketing blogs or inquire with companies that got the highest rankings in SEO review sites to get more information.

July 9, 2014 at 7:01 amStraight Market

Got Bad Breath? 3 Surprising Reasons Your Mouth Stinks

eatingThere’s no doubt that bad breath can drive away anyone and ruin relationships. Everybody has bad breath from time to time, especially when you wake up in the morning. For one third of Australians, however, it’s a regular problem. Chronic bad breath can be embarrassing and may make people feel self-conscious and shy.

It’s easy to notice bad breath in others, but you can never quite be sure about your own. If you’ve experienced it when you believe there couldn’t possibly be a reason, consider the causes below.


It mostly hangs out on your tongue and multiplies at night when the salivary glands slow down. The same bug that is often responsible for stomach ulcers can cause bad breath if it finds a place in the mouth, according to experts many dental Perth patients consult. Always keep your mouth happy to beat bad breath.

Skipping lunch

When you are dieting or regularly skipping meals, your empty stomach may cause foul breath, as acids in the stomach build up. Not eating reduces the amount of saliva in your mouth, and a dry mouth is like a home for bacteria that are looking to multiply. Your saliva has a cleaning action that helps reduce or eliminate bad breath. So if you don’t have enough, your mouth may lose its freshness quickly. Whatever the trigger, your breath may smell sweet if you are not hungry.

Pain relievers

Bad breath is also common in people who are taking certain medications. A number of medications, such as antidepressants, diuretics, and aspirin may entail bad breath as a side effect. Saliva rinses away bacteria that foul the breath and many drugs can dry your mouth.

No one wants to destroy social connections or experience the indignity linked with bad breath. You can have a mouth odour by eating garlic, but it’s not the only cause. It’s important to identify the unusual causes so you can determine an effective treatment.

July 8, 2014 at 4:28 amHealth & Lifestyle

New Content Marketing Strategies for Better SEO Returns

content marketingBusinesses that want to be relevant online need to invest in digital marketing and search engine optimization. Thing is, trends in the said fields are constantly changing and evolving – search engines aim to provide users across the globe nothing but the most relevant answers to their queries.

When it comes to SEO today, it’s content creation that matters most. says SEO for Google requires the maintenance of high standards and implementation of carefully-crafted methodologies. With that in mind, here are some useful content marketing ideas you should look into and think about:

Use Visuals

Research by Social Media Examiner found that 60 per cent of online marketers use visual content. The report also reveals that 70 per cent have plans of using more visual content on their websites – whether it is through pictures or infographics. You also can’t ignore the rise of image-driven social media sites such as Instagram, Pinterest, and Tumblr.

Go for Infographics

More people are searching for infographics on Google, emphasising just how relevant it is today. Instead of plain and boring text, present your content through infographics. This way, you can quench the needs of both readers and visual learners. Hire graphic designers if you aren’t too confident in your Photoshop skills to ensure that the illustrations, numbers, and graphs look professional and neat.

Longer is Better

What is the perfect length for a blog entry? According to serpIQ, the average blog post length that appears in the first page of search results is 2,000 words or more. The study also notes that as the number of words goes down, so does rankings.

Markets and audiences will keep evolving; so should you. Give your visitors more than just great content. Adapt to their ever changing lifestyles and you’ll gain their loyalty and more followers as time goes by. Hire effective SEO experts so you can make the right impact fast and always.

July 5, 2014 at 1:40 amInfo Tech

US IPO Market: Chinese Firm Alibaba Chooses NYSE For Its Listing

Alibaba will be the New York Stock Exchange’s biggest Internet IPO, winning the battle to be the market home for the Chinese e-commerce giant.

NYSE’s reputation


Image by Thomas LOMBARD | Wikimedia

The decision is a big victory for the NYSE, which had competed with the Nasdaq for what is expected to be one of the largest initial public offerings.

“We participated in a comprehensive and deliberate exchange selection process, and we are pleased to welcome Alibaba Group to the New York Stock Exchange,” an NYSE spokesman said.

Shares of Alibaba could begin trading in the US this summer, according to sources familiar with the matter who spoke on the condition of anonymity.

Hot IPO market

Some industry experts say the public share sale could be worth more than $20 billion. Alibaba handles more than 80% of online retail transactions in China.

Nasdaq and NYSE constantly compete for much-awaited initial stock offerings, hoping to win listing fees and attract other big firms.

Alibaba will be the biggest Chinese firm to list in America.

June 30, 2014 at 7:10 amFinance

Coping with Business Curveballs: What to Do If Your Start-Up is Failing?

reliable seo servicesAbout 44 businesses in Australia close their doors every day before they even reach their fifth year. Even Walt Disney, Bill Gates, and Henry Ford experienced their fair share of failure.
Failing, however, is the first step to succeeding; without it, you will never learn to progress. Most entrepreneurs fail at first, and that is why they become great at what they do. Creating a successful company is challenging, as you have to put in huge amounts of efforts and stress.

Invest in marketing

Sometimes, it takes money to make money. The trick is hiring the services of SEO companies and focusing on your long-term marketing plan. It does not matter how great your product or service is, if you do not have a way to inform your target market about it. You will not be successful unless you know how to make customers like you. Keep in mind that you need to spend money in the right places.

Focus on what makes the biggest impact

You cannot let failure beat you. As a business owner, focus on the right SEO metrics. Always know what not to do and concentrate on what counts. Just believe in yourself and your game plan, as things will get better if you hang in there. The strengths that made you successful in the first place should not disappear.

Expand your reach

When you are in the business, you do not have to take a step back. Instead, focus on improving what you already do. One of the common reasons a business fails is not reaching target customers. Social media can be useful for expanding your reach online. Strive to make sure that every action you perform benefits your target market.

Your business will not always follow a smooth course. If you succeed in everything, you would not learn anything. If you do not learn from your errors, you would never progress forward.

June 15, 2014 at 8:25 amStraight Market

Vitamins: Your Best Friends in Fighting Ageing

fighting ageingPeople use different means to maintain their skin in its healthiest state. Some buy colloidal silver products, while others have a special diet. Whatever regimen you have, it is important that you have a regular intake of vitamins that nourish your skin.

When it comes to skin care, vitamins are your best friends. Here are five of them that should be part of your daily routine – be it in diet or skin care products:

Vitamin A

Get rid of those nasty wrinkles with vitamin A. Found in night creams, prescription products, and lotions, this vitamin combats the rough and brown areas of your skin, thus reducing wrinkles. These products often have retinoids, which are derivatives of this vitamin tested and proven to improve the skin.

Your vitamin A-rich food choices are carrots, kale, squash, Bluefin tuna, and cantaloupe.

Vitamin B3

When your goal is to add a pinkish healthy colour to your skin, vitamin B3 is your best bet. It increases the production of fatty acids and ceramides in your body, both of which are responsible for the outer protective barrier for your skin. With B3’s help, your skin manages to keep irritants out, thus resulting in a great, healthy complexion.

Chicken, turkey, Yellowfin tuna, peanuts, and Portobello mushrooms are rich in B3 or niacin.

Vitamin C

This vitamin prevents signs of ageing such as sagging and wrinkling skin. Moreover, it makes your skin smoother and firmer to the touch. It fades brown spots quickly as well. Eat orange, lemon, kiwi, strawberries, and yellow bell peppers for better vitamin C nutrition.

Vitamin E

Dryness is a key issue in the skin. For this, you have to depend on vitamin E for that extra moisture. This vitamin quells dryness due to its natural function to retain moisturisers. This is a potent component in protecting your skin from UV exposure as well. Sunscreens often have this product. Include tofu, spinach, almonds, avocados, and shrimp in your diet as well.

Vitamin K

If your lack of sleep has taken its toll on your eyes, you will need some vitamin K. Let this vitamin lighten your under-eye circles. Eye creams that have retinol are a good source. Of course, you can add herbs, dark leafy greens, Brussels sprouts, broccoli, and scallions to your meal to make the vitamin a part of your diet.

With the right vitamins, you can fight skin ageing. Incorporate these nutrients in your diet and beauty regimen to maintain your good complexion.

June 11, 2014 at 12:59 amHealth & Lifestyle

The Double-Edged Sword of Business: Reducing Marketing Costs

digital marketingCutting back on marketing efforts has its consequences. As a means of ensuring ROI, marketing is undoubtedly one of the most important aspects of business. It’s what generates leads and keeps customers coming back.

Considering how marketing eats up a sizeable budget, some inexperienced businesspeople think that cutting costs or diverting part of the budget to focus on other activities that ensure returns, such as improving product design and streamlining operations, might be a better idea. While reducing marketing expenses allows you to concentrate on other parts of the enterprise, it may endanger your brand and render past promotional efforts futile. If you believe that cutting marketing costs is the only way, do it smartly.

Here are some tips to help you go about it:

Invest in Online Marketing

Some businesses use both traditional and online marketing to ensure reach and consistency. Simultaneously using both methods is indeed expensive, especially in traditional marketing, where you need to compete when buying media spaces. Lie low with your traditional marketing for a while and invest more in online marketing. Online marketing is more affordable and reaches a greater number of people, given that the vast majority of those with spending power are browsing on the Internet. Just make sure that you’re working with a reliable digital marketing agency.

Revisit Old Ideas

If you’re going to think of new marketing ideas, it’s going to take time. Time is money, and you may want to save it up. Reuse old marketing ideas to save time. Just tweak some parts to keep them fresh and relevant.

Consider the Legal Aspects

Many marketers haphazardly use and implement marketing ideas without thinking of legal implications. Make sure that you look into the copyrights or trademarks of the elements you’re going to incorporate into your marketing material, such as songs and photographs, before implementing them. Getting caught up in a legal suit means dealing with breach cases and cleaning up your brand’s name, which both mean money.

Other than these, you need to focus on simplifying the entire marketing process. Delays and reworks happen because of intricate procedures and other misses. Think streamlining, especially when you’re working with an online marketing agency working on SEO campaigns and analytics.

June 4, 2014 at 4:26 amStraight Market

Siemens Says Revamp Will Cut Up To 12,000 Jobs

Image from GNU Free Documentation License | Wikimedia

Image from GNU Free Documentation License | Wikimedia

Siemens said it was weighing cuts of 11,600 jobs worldwide, as the Germany industrial giant seeks to restructure its business.

Jobs Under Threat

The planned cuts directly affect 7,600 jobs. Another 4,000 positions are potentially affected as part of the company’s plan to simplify regional operations.

“A certain amount of people do stuff for coordinating things, analyzing things,” said Chief Executive Joe Kaeser in a conference. “About 20 percent of those we believe can be put to work elsewhere, but not there. They can be taken out of the system because the work goes away.”

Strategy Overhaul

The executive said some of the employees would be assigned other roles. Siemens is also holding meetings on the plans with its works council.

The reductions come after the previous 15,000 job cuts. Siemens prepares to reorganize itself into nine divisions from its initial 16.

CEO Kaeser tried to calm the waters in a statement to employees, highlighting that not all 11,600 positions would be cut.

June 3, 2014 at 6:07 amDirect Service