Post Tagged with: "Child Care"

4 Effective Ways to Boost Enrollment for your Child Care Business

2 Kids Playing with CrayonsNow, more than ever, parents are involved in choosing quality child care services for their children. This is due to demanding careers, and the resulting need to have a comfortable and safe place they can let their children stay at as they work. While your business may possess these qualities, they are not sufficient enough.

With the stiff competition surrounding the business, they may go unnoticed if you do not do proper child care marketing. To enhance enrolment, use the following tips to get your services noticed.

1. Enhance your Online Visibility

Social media sites offer a perfect platform to serve targeted ads. Since most parents are on them, you can put up ads targeting your location. You could also use local search optimisation for your business so that people searching for your services can see you from the search engines.

2. Host an Event

Event hosting is especially effective when you are starting off. It will let parents know that your business exists and what you offer. Examples of events you can host include an open house and an art day. You could also organise a free tour to your childcare on the weekend and let parents see what you have in store for them. Provide games and other activities for kids while including refreshments too.

3. Leverage the Power of Referrals

Word of mouth is a useful marketing tool and parents trust other parents to recommend good facilities they have tried. Let parents spread the word for you. To get them even more engaged in referral marketing, offer incentives in the form of a discount for every successful enrolment they bring in.

4. Only Engage Qualified Staff

Parents are comfortable knowing that their child is in the hands of a professional. You can always improve your buildings and facility programs as your budget grows, but hiring qualified caregivers should be a priority. Be sure to display the qualifications of your staff whenever parents make enquiries.

The process of growing a child care business requires a lot of effort. Incorporating these four ways in your marketing plan is a step towards boosting enrolment for your business.

September 26, 2018 at 1:52 pmDirections