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Top Techniques that Improve Domain Authority

Woman optimizing her websiteOne of the metrics you need to monitor is your site’s Domain Authority; the higher your score is relative to your niche and industry, the higher your page rank will be. However, this metric rises and falls depending on specific factors. You’ll need to maintain your ranking to achieve your business goals and reach your desired audience effectively.

Experts on SEO service from Denver cite the following techniques that allow you to boost your Domain Authority.

Optimized Internal Links

Internal linking is an integral part of your website’s domain authority as it is one of the factors you can control and directly influence. This approach improves user experience and nudges your ranking higher; it also enables you to effectively manage the equity of your links on the domain you use.

Some of the linking strategies you can implement include but not limited to:

  1. Linking relevant pages to each other as this helps users get more information about a topic.
  2. The anchor text must make sense and come off as natural to visitors.
  3. Link a high page authority section of your site to one with a lower rank to improve link juice.
  4. Link high traffic pages to high-value ones to boost conversion rate.

Top Quality Content

Content never gets old; as long as you always publish top quality pieces, regardless of the form, you’ll attract visitors and get a higher conversion rate. When you create a content calendar or come up with outlines; think about the types of articles industry experts may link to or those that your audience may want to share. Factor in demographics, previous topics that were a hit, case studies and evergreen posts, when considering which content to post.

Linking Root

One of the biggest factors that affect Domain Authority is root domain. Ideally, it is better to have several links from many high DA sites compared to multiple links from one high ranking domain.

These are some of the strategies that improve your Domain Authority. Test and implement according to your site’s needs and business objectives.

October 16, 2017 at 5:25 pmOnline Marketing