Post Tagged with: "Online Marketing"

Create a Profitable Online Presence for Your Business — Here’s How

online marketing strategiesHaving a great website is only the first step towards creating a profitable online presence for your business remarks website design specialists in Utah.

Sure, there are considerable benefits that come with having a responsive website that is easy to navigate and loads in lightning speeds. Web visitors take that to be an indication of business that is committed to excellence.

But while they’ll no doubt appreciate the well-thought-out layout, excellent color schemes, and graphics, you must entice them to linger on the site. Only then do you get them to look through your product offerings.

1. Define your website needs

With the right execution, your website is an incredible business tool that can let scale the heights of success. To harness all these benefits, you need to make it part of your marketing strategy. More than just displaying your business information, you can tweak your site to suit your business model.

For instance, if you are a consulting firm, you can use your website for lead generation and build an audience.

People are always on the hunt for credible sources of information pertaining to their sector. Stepping up to fill this need is an incredible way to get yourself and your brand noticeable on the market. You want readers trooping to your site when they need insights and information.

2. Target the right crowd

The online space is all about likes, shares, upvotes, and comments, but these can be quite misleading. For starters, popularity is quite different from profitability — your ultimate business goal. Ten comments from the right target are worth more than a thousand likes from non-interested prospects.

Hence, you need to narrow down your focus and create connections with people who need your product and services. Your ultimate goal is to grow your market base and boost your sales. Hence, you need to focus all your effort where you’ll reap the greatest benefits.

While the internet promises great opportunities for the business community, you need to make the right moves to harness all the benefits. Other than having a great website, you need to connect with the right target audience.

August 10, 2018 at 1:00 amOnline Marketing

Top Techniques that Improve Domain Authority

Woman optimizing her websiteOne of the metrics you need to monitor is your site’s Domain Authority; the higher your score is relative to your niche and industry, the higher your page rank will be. However, this metric rises and falls depending on specific factors. You’ll need to maintain your ranking to achieve your business goals and reach your desired audience effectively.

Experts on SEO service from Denver cite the following techniques that allow you to boost your Domain Authority.

Optimized Internal Links

Internal linking is an integral part of your website’s domain authority as it is one of the factors you can control and directly influence. This approach improves user experience and nudges your ranking higher; it also enables you to effectively manage the equity of your links on the domain you use.

Some of the linking strategies you can implement include but not limited to:

  1. Linking relevant pages to each other as this helps users get more information about a topic.
  2. The anchor text must make sense and come off as natural to visitors.
  3. Link a high page authority section of your site to one with a lower rank to improve link juice.
  4. Link high traffic pages to high-value ones to boost conversion rate.

Top Quality Content

Content never gets old; as long as you always publish top quality pieces, regardless of the form, you’ll attract visitors and get a higher conversion rate. When you create a content calendar or come up with outlines; think about the types of articles industry experts may link to or those that your audience may want to share. Factor in demographics, previous topics that were a hit, case studies and evergreen posts, when considering which content to post.

Linking Root

One of the biggest factors that affect Domain Authority is root domain. Ideally, it is better to have several links from many high DA sites compared to multiple links from one high ranking domain.

These are some of the strategies that improve your Domain Authority. Test and implement according to your site’s needs and business objectives.

October 16, 2017 at 5:25 pmOnline Marketing