Post Tagged with: "SEO tactics"

Localization: Now a Must-Have for a Winning SEO Campaign

SEO webpage on laptop screenSearch engine optimization (SEO) is the process of directing traffic from search engines, such as Google, Yahoo!, and Bing. It’s how your website (or web pages) appears on search engine results pages (SERPs) when people perform a search using keywords or key phrases related to what your site is all about.

From the above description alone, you should already realize how important having an SEO campaign is for your Denver business. C1-partners.com further explains that it’s one of the biggest players in your online marketing efforts, seeing that most consumers now rely heavily on the Internet when conducting consumer-related activities. However, it’s vital that you don’t simply assume any SEO tactic would work. You need to drive the right traffic to your site, and localization is the key to achieving this goal.

Why localize your SEO efforts

Colorado houses more than half a million small businesses — around 563,917 in 2015 to be exact. While not all are in Denver, a majority of them are. Not all Denver-located businesses are your competition, but you can likewise expect that many of them are. Those numbers alone should already tell you how vital it is to keep your online marketing campaigns focused on your target market, especially when your products/services are specifically geared to consumers in the city.

For people to find you in a crowded market, you have to start implementing local SEO strategies. This is the key to boosting your online visibility and driving ideal traffic to your website.

Local SEO and search engines

Major search engines now consider local SEO as a SERP ranking factor. Although they’ve always looked favorably at businesses using localized SEO strategies, they’re now a necessity to appear even in SERPs. When you have a too general campaign, you’ll find your website lost in the thousands of other sites or pages that come up in SERPs.

As such, you should incorporate local SEO tactics as soon as possible, before you miss out on more opportunities for your business to grow and secure more paying customers.

November 25, 2017 at 1:47 amOnline Marketing