Post Tagged with: "Website"

You Should Make a Website for Your Small Business — Here’s Why

a man working on the website for a small businessWhat’s driving the Australian economy? Victoria’s Melbourne contributes about 6 % of the gross domestic product of the country. It makes up 25 % of the gross state product of the territory.

One of its biggest assets is its growing small businesses. According to the data of the Australian Bureau of Statistics (ABS), the practitioner group (or those that have zero employees) grew 4 % between 2014 and 2016. Around the same period, microenterprises also increased 5 %. Experts believe these sectors will continue to grow over the next years.

But here’s the question: Which of them are managing a website? If one were to believe the small business survey of Survey Monkey, almost 50 % of small businesses do not have a website. Rather, they rely mainly on word of mouth.

If you don’t have a website yet, your doubts are justified. But the right web design agency in Melbourne can help allay those fears so you can start harnessing the power of websites without breaking the bank.

1. eCommerce is thriving in the country.

Australia has a very small population for its size, but that doesn’t mean we’re lagging behind in ecommerce. In fact, eMarketer predicts this industry will earn more than AU$32 billion in 2017, a huge jump from AU$26.77 billion four years ago. Experts attribute the robust growth of ecommerce to high mobile penetration, with 19 million people having a mobile device.

2. People trust online reviews.

More people are going to the internet to read reviews before making a purchase. Not only that, about 88 % of those who read these reviews trust the recommendations. In other words, these online reviews are now the digital versions of word of mouth.

3. Consumers are using local searches.

About half of those who use local searches to find the nearest businesses tend to visit the stores within the same day. Most of all, 18 % of these searches lead to conversions within one day.

While one should not let go of offline marketing strategies, it is equally important to build an online presence for the reasons mentioned above.

October 31, 2017 at 1:00 amOnline Marketing

What Should Your Website Design Focus on?

Website designYou only have seven seconds to catch the attention of site visitors. If your website is boring and lifeless–or worse, if it hasn’t loaded completely by this point–you lose potential clients. It seems confusing, however, when one tip tells you to focus on high-quality images while another tells you not to use large file sizes to improve loading speed.

Forget everything you think you know, and focus on the following:

A Clean Interface

You do not need a lengthy paragraph in your homepage just to explain that you are Canberra’s authority in the industry. Such a claim is better shown, not explained. You also do not need scores of images to flash across the screen. Sometimes graphic design should favour simplicity over pomp. A single striking image weighs more than a dozen low-quality and meaningless images.

User Experience

Your website is there to inform and help the visitor reach their goal. If they want to buy a product, guide them through each step of the purchase. If they merely seek information, you should offer all the data they need. If you want them to come back, perhaps suggest that they subscribe, but do not force them to make the decision. At every step of the way, both in your website and business app, you should offer them a way out.

Customer Satisfaction

It’s not hard to satisfy a customer if you tick all the boxes. Present them with a website that is designed to load quickly and to take them where they need to go. Answer their questions and make it easy for them to contact you if the answers are not immediately available. Then, give them a little something extra. An e-commerce site that offers discounts, for instance, gets bonus points for customer satisfaction.

Canberrans go with the company that understands their needs. They don’t need all the bells and whistles if you give them what they want in the most convenient way possible.

October 30, 2017 at 11:42 amInfo Tech