Online Marketing

October 31, 2017 at 1:00 am

You Should Make a Website for Your Small Business — Here’s Why

a man working on the website for a small businessWhat’s driving the Australian economy? Victoria’s Melbourne contributes about 6 % of the gross domestic product of the country. It makes up 25 % of the gross state product of the territory.

One of its biggest assets is its growing small businesses. According to the data of the Australian Bureau of Statistics (ABS), the practitioner group (or those that have zero employees) grew 4 % between 2014 and 2016. Around the same period, microenterprises also increased 5 %. Experts believe these sectors will continue to grow over the next years.

But here’s the question: Which of them are managing a website? If one were to believe the small business survey of Survey Monkey, almost 50 % of small businesses do not have a website. Rather, they rely mainly on word of mouth.

If you don’t have a website yet, your doubts are justified. But the right web design agency in Melbourne can help allay those fears so you can start harnessing the power of websites without breaking the bank.

1. eCommerce is thriving in the country.

Australia has a very small population for its size, but that doesn’t mean we’re lagging behind in ecommerce. In fact, eMarketer predicts this industry will earn more than AU$32 billion in 2017, a huge jump from AU$26.77 billion four years ago. Experts attribute the robust growth of ecommerce to high mobile penetration, with 19 million people having a mobile device.

2. People trust online reviews.

More people are going to the internet to read reviews before making a purchase. Not only that, about 88 % of those who read these reviews trust the recommendations. In other words, these online reviews are now the digital versions of word of mouth.

3. Consumers are using local searches.

About half of those who use local searches to find the nearest businesses tend to visit the stores within the same day. Most of all, 18 % of these searches lead to conversions within one day.

While one should not let go of offline marketing strategies, it is equally important to build an online presence for the reasons mentioned above.